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Ad industry watchers are waking up to the fact that TV's big star is Google's YouTube. YouTube is ready to capitalize as it heads into TV's big upfront selling season. Industry observers widely believe YouTube is taking in far less ad revenue than it should be, based on its share of view time. Why YouTube is big on live sportsYouTube also affirmed its commitment to the industry's most sought-after content, live sports. YouTube still faces legacy ad buying structures where some agencies still buy old-fashioned TV and social video separately.
Persons: Nielsen, Neal Mohan, Mary Ellen Coe, Sean Downey, Zach King, Haley Kalil, Billie Eilish, Brian Albert, Brandcast, Donald De La Haye, Deestroying, Albert, Kate Alessi, Tricia McCormack, Brian Wieser Organizations: YouTube, Netflix, Hulu, Industry, Business, US, Google, NBA, Disney, Systems Locations: New York
YouTube Cuts 100 Employees as Tech Layoffs Continue
  + stars: | 2024-01-17 | by ( Nico Grant | ) www.nytimes.com   time to read: +1 min
Google will cut 100 employees at its video platform, YouTube, on Wednesday, continuing piecemeal layoffs after shedding more than a thousand jobs in the past week. The tech giant notified workers from YouTube’s operations and creator management teams that their positions had been eliminated, according to an email reviewed by The New York Times. YouTube, the world’s most popular video service, employed 7,173 people on Tuesday, a person with knowledge of the total said. “We’ve made the decision to eliminate some roles and say goodbye to some of our teammates,” YouTube’s chief business officer, Mary Ellen Coe, wrote in a note to employees at the organization. The layoffs, which were earlier reported by the blog Tubefilter, primarily affect groups of employees who offer support to YouTube’s millions of content creators, two people with knowledge of the cuts said.
Persons: “ We’ve, , Mary Ellen Coe Organizations: Google, The New York Times, YouTube Locations: Americas, Asia
It's my pleasure to introduce to you Insider's list of 100 People Transforming Business in 2022 — our annual celebration of the people who are bucking trends and upending convention across industries. Insider's annual list of the 100 People Transforming Business. 100 People Transforming Business. Twitter insiders worry that a crash is incoming. TCI, a major investor in Google's parent company Alphabet, sent a letter on Tuesday urging Alphabet CEO Sundar Pichai to cut costs.
Tech companies that proactively reacted to consumer and enterprise demands came out ahead this year. 100 People Transforming Business is an annual list highlighting people across industries who are changing the way the world does business. The emerging technology leaders featured on Insider's annual "100 People Transforming Business" list have stepped up to do just that. Virtual-whiteboard platforms are seen as an essential workplace tool that some predict are set to stay a popular tool in business tech. Tech transparency becomes a talking point across platformsAt home, this year showed that tech consumers wanted more transparency.
In the last 18 months, at least nine top YouTube executives left and were replaced by longtime Googlers. "It's becoming very operationalized at YouTube," said one former YouTube executive. Google ad executive takeoverYouTube's chief business officer role has marked a significant shift toward the rising influence of Google's sales culture. 2019 is also when Google began keeping a closer reign on YouTube and started to stock it with Google ad executives. The point person for YouTube Originals, Susanne Daniels, who came from MTV, left YouTube in January, shortly before YouTube shut down its entire Originals content group.
It's been a wild week in tech, made even more wild by Elon Musk's Twitter deal closing last night. We've got a ton of news this morning, including an account from a longtime tech exec who took a job at an Amazon fulfillment center to help cure his burnout. How an $18-an-hour Amazon warehouse job cured one tech exec's burnout. He decided to quit his CEO job and, eventually, take on a seasonal role at an Amazon fulfillment center. How Elon Musk's "autocratic leadership" will change Twitter.
YouTube remains the most popular video site among teens even as the company faces TikTok's rise. Areas like YouTube TV that once seemed expensive mistakes have become key parts of the business. Some longtime YouTube executives have stepped down and been replaced by Google ads executives. Yet the company faces unique threats. Other areas, like its YouTube TV cable bundle, started slowly but now are a major part of the broader media landscape.
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